Trends
Mar 31, 2025
From Thrift Bags to TikTok Stardom: One Student’s Mystery Jewelry Journey
A Michigan student’s vintage jewelry unboxings have gone viral, spotlighting sustainability and storytelling in the secondhand market.
Emily S. Rosenberg
emily.s.rosenberg@fifthavemag.com
Olivia Gilcher in her signature mystery-jewelry TikTok unboxing.
Michigan State University advertising major Olivia Gilcher discovered TikTok fame in 2023 by posting unboxing videos of “mystery jewelry” grab bags she buys from thrift shops and online marketplaces—showcasing her finds and championing the stories behind secondhand pieces . What began as a side hobby quickly gained traction when her first video went viral, leading her to spotlight both the thrill of surprise jewelry and the sustainability benefits of giving pre-loved items new life .
Gilcher’s content mixes authenticity with education: she researches hallmarks and works with authenticators to verify high-value pieces such as vintage Gucci watches and Hermès bracelets, then shares her process and top tips for storytelling to inspire fellow creators and professionals in the jewelry industry . As her following grows, she envisions collaborating with major brands or pursuing behind-the-scenes roles in fashion and media—keeping her mission rooted in celebrating each piece’s history and craftsmanship .
Emily S. Rosenberg is the senior editor, news at 5th Ave. Magazine, covering social media trends and the sustainability side of jewelry.
