News
Apr 1, 2025
Platinum Born Honors Women Leaders in Its Latest Advertising Campaign
An all-female–driven campaign showcases six trailblazing women to reframe platinum jewelry as a form of personal expression.
Lily A. Thompson
lily.a.thompson@fifthavemag.com
Pritika Swarup and Mélanie Masarin modeling their curated Platinum Born jewelry looks.
Platinum Born has launched a new “Born Leaders” marketing initiative, introduced in early May, that seeks to inspire women across generations to choose platinum jewelry as a means of self-expression and creativity.
Each of the six women featured in the campaign selected their own signature Platinum Born pieces, ensuring the imagery reflects their individual style and spirit, according to Rebecca Moskal, Platinum Born’s vice president of marketing.
“From concept to execution, this campaign was created, curated, and crafted by women for women,” Moskal notes, highlighting the brand’s commitment to giving these leaders a genuine voice.
The campaign showcases six “Born Leaders”—TV journalist Soledad O’Brien; entrepreneur Pritika Swarup; creative director Rajni Jacques; designer Mélanie Masarin; yacht captain Shannon Carleton; and activist Winter BreeAnne—through individual and group portraits shot in New York by photographer Cass Bird under creative director Tatijana Shoan.
Featured jewelry includes the flexible, clasp-free Limitless Loop bracelet and the Luna Magnetic lariat-style necklace, as well as pieces from Platinum Born’s Debut, Celestial, and Prestige collections, all crafted in Japan and distributed exclusively by Suna Bros.
Moskal explains that aligning Platinum Born with leadership helps refresh the brand message—emphasizing its versatility for everyday wear and its seamless integration into any jewelry wardrobe. As the campaign rolls out across luxury magazines, digital platforms, and retail partners like Neiman Marcus, Platinum Born aims to reshape how audiences perceive platinum jewelry year-round.
Lily A. Thompson is the senior editor, news at 5th Ave. Magazine, covering marketing campaigns and the platinum jewelry side of the business.
